Different bed, different experience.
The typical mattress-buying process involves going to a store, pondering over a bunch of technical jargon, and then laying down while a salesperson hovers over you. It's...uncomfortable. Loblolly, on the other hand, comes in one variety: 11 inches of layered memory foam with a cool, gel top layer. It also comes rolled up in a box that's easy to tote up stairs and around corners. That necessitated a different kind of buying experience: One we worked hard to ensure is quick, clear, and low stress, complete with a 100-day money-back guarantee.